THE DAPPER DOGGO
The Dapper Doggo is a pet accessory brand that uses fabrics from independent designers to create their products. This brand was newly founded when Veronica and I connected. Her goals were to establish an online presence through social media and have a dedicated booth at major trade shows. As a new brand, she didn’t want to be held back by her branding as her business evolved and expanded into different service areas.
INDUSTRY
Pet Accessories
DELIVERABLES
Branding
Social Media Templates
Print Designs
MOOD BOARD
This mood board is the 'quirky' side of dapper sophistication. Clean lines keep everything modern while the playful shapes and curly letters keep it young and fun. Here, goofy dog photos aren't bloopers - they're standard.
"Not only does she build a brand for you but she brings your business to life."
COLOR PALETTE
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Orange conjours feelings of excitement, enthusiasm, and warmth.
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A calming blue reflects the trust and reliability we want pet owners to feel when purchasing from The Dapper Doggo.
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White allows the brand to maintain a simplicity and cleanliness to it.
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Teal is most often associated with self-expression and sophistication.
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This rich, midnight black is the ideal color for any long paragraphs of text used throughout the brand.
FINAL VIBES
The Dapper Doggo would need to be active on social media and post often to build a following. I had to be sure that the few templates I did create were extremely flexible and diverse. Each design piece of the brand needed to be able to adapt to various spaces as they grew. Eventually, she would be moving into signage, tags, an event tent, etc. and that brand would have to easily translate to each of those spaces.
"Katie helped me start from scratch. I had a vision of what I wanted when I started my business and she executed what I wanted beyond my expectations. She asks hard but thought provoking questions to get a clear idea on what your business stands for and build a brand that showcases those mission statements and ideas. Her knowledge is absolutely valuable. Not only does she build a brand for you but she brings your business to life."
Veronica Wolf