DO IT LIKE A GIRL
CAN I BE FRANCIS?*
You’re a fucking rebel and I LOVE IT. And your brand has to reflect that if you’re going to break the glass ceiling (which it is).
*francis - adjective
The female equivalent of ‘being frank’ because why’s being straightforward gotta be a man?
JOIN THE
inner circle
ELEVATE YOUR BRAND
You, a smart gal, already knows that branding brings a ton of value. The real question is - what else? What does Harmless give me that I can’t get elsewhere?
EVOLVE WITH CONFIDENCE
As you grow, your needs will too. You’ll have the tools to create branded materials even if we didn’t make a template for it.
MORE TIME IN THE BANK
Churn out the branded goods fast as fuck without having to second guess what you’re doing.
THE BEST BANG
...for your buck. Have you ever ordered 10 chicken nuggets and gotten 11 instead? It’s like that.
“Katie helped me start from scratch. I had a vision of what I wanted when I started my business and she executed what I wanted beyond my expectations.”
the offering
NO BLOOD SACRIFICE REQUIRED
We’re going to create the perfect package that checks ALL of your boxes. But these are the ‘must haves’ that you’ll be leaving with.
STRATEGY
We’ll define your roadmap to success and how I’ll help you get there:
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Brand foundations: values, mission, purpose, and vision
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Target audience persona, problems, and buyer journey
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Competitor analysis and how to outshine
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Brand voice and personality
DESIGN
All the elements you need, giving you a branded presence everywhere you go:
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Two creative direction options to choose from
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All the logos: primary, secondary, submark, and logo mark
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Color palette
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Typography
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Photography style
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Brand pattern/ texture/illustrations
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Cheat sheet PDF
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Brand Commandments (guidelines)
COLLATERAL
Well, what do you need? We can pretty much do anything. Let’s make a list of things like:
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Icons
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Business cards
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Signage
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Product packaging
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Email templates
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The sky truly is the limit - but I could probably watch some YouTube videos and get us to space if you’d like.
WE COME WITH
receipts
Straight from the babes I’ve worked with.
“This is an example of your quality work bringing the team opportunities for more success and growth!”
“She asks hard but thought provoking questions to get a clear idea on what your business stands for and build a brand that showcases those mission statements and ideas.”
“Omfg. This is fucking beyond perfect!!!!!!”
Wanna see the work they’re raving about?
SECRETS DON’T MAKE FRIENDS
AND WE ARE FRIENDS, RIGHT?
Remember that time in Spongebob when Plankton said “Ravioli ravioli give me the formuoli”? Here’s the secret formuoli:
01
BRAND SYSTEM
The elements of your brand will exist as an ecosystem. All working together in beautiful mix-n-match harmony.
02
BRAND COMMANDMENTS
It’s like a brand guidelines document but on another level. You’ll know how to use your branding across every space we can think of.
03
ULTIMATE USABILITY
Everything is implemented on platforms you’ll actually be able to use. Canva? Adobe Express? Ever heard of her?
STEPS TO
ascend
IT’S SO EASY, EVEN A MAN COULD DO IT
01
Fill out the inquiry form on my contact page.
02
I’ll send a link to book a little chat.
03
After our date chat I’ll send a custom proposal with our plan to smash your goals.
04
If you’re feelin me like I’m feelin you lmk and we’ll get the party started!
FAQs
JUST IN CASE YOU WERE WONDERING
With the exception of collateral (which is all optional) - yes! Sure, I could offer packages that are smaller to make them more cost-effective for the ‘right now’. But that wouldn’t serve you long-term. My commitment is to always send a brand off into the world with the best opportunity for success and I really can’t offer anything less than that.
Your feedback is absolutely critical! Not only do I want you to be fucking thrilled with your brand, but no one knows your brand better than you. Throughout each step, I’ll give you guidance on things to consider as you give feedback so that your voice is heard.
I am a one-concept method designer which means I’ll present one polished concept of the most bang-up option. But behind the scenes? I will have tried every idea imaginable. No reason to put Cinderella next to her ugly step-sisters and present them all to you.
I’ll stop you there. If you identify as a woman, you’re a woman and you’re welcome here.
It’s probably better if I haven’t. You know how some industries start to look crusty and dusty and all the same? That’s what happens when you go with ol’ reliable who says ‘don’t fix what isn’t broken’. But I’m here to break it with a fresh as fuck perspective.
The examples you see in my portfolio show a designer who:
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understands the psychology of design and marketing
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thoroughly researches your industry and audience
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and makes design decisions based on the goals of the business-owner
So whatever that vibe is that you want to put out into the world, I got you.
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If for any reason you would prefer to have communication over email, I would be happy to accommodate. If it’s a matter of hearing impairment please let me know because I occasionally send Loom videos or voice memos and I want to be sure all communication is accessible.
I'm not saying yes...but as long as I like what you’re sellin to the people and no lives are put at risk - I could be into it.
SMART WOMEN ARE
hot women
If you’re not quite ready to commit, I still have a gift for ya. It’s my Divine Directory: 100+ free sacred tools for entrepreneurs.
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