KAKTUS
Kaktus is a concept brand as part of a competition hosted by Boring Studios. The objective was to "create a brand identity for a brand that uses cactus in their drinks. The client is chill and trusts our creative ideas. So don’t be afraid to break some rules and get a bit naughty."
INDUSTRY
Beverage
DELIVERABLES
Branding
Packaging
MOOD BOARD
Arizona is known for it's Saguaro cacti so I gave this concept brand roots in that state. With Mexico to their south - a country that often infuses cactus (nopales) into their cuisine - this felt like the sweet spot to draw inspiration from. The vibes touch on the southwestern style in Arizona while staying young and fresh.
BRAND STRATEGY
Accessibility and inclusivity is paramount to every design I create. Food packaging presents a unique opportunity to include colors and imagery that helps consumers know what flavors and ingredients to expect. The purpose is to bridge the gap for anyone disabilities or language differences.
