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KAKTUS

Kaktus is a concept brand as part of a competition hosted by Boring Studios. The objective was to "create a brand identity for a brand that uses cactus in their drinks. The client is chill and trusts our creative ideas. So don’t be afraid to break some rules and get a bit naughty."

INDUSTRY

Beverage

DELIVERABLES

Branding

Packaging

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MOOD BOARD

Arizona is known for it's Saguaro cacti so I gave this concept brand roots in that state. With Mexico to their south - a country that often infuses cactus (nopales) into their cuisine - this felt like the sweet spot to draw inspiration from. The vibes touch on the southwestern style in Arizona while staying young and fresh.

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BRAND STRATEGY

Accessibility and inclusivity is paramount to every design I create. Food packaging presents a unique opportunity to include colors and imagery that helps consumers know what flavors and ingredients to expect. The purpose is to bridge the gap for anyone disabilities or language differences. 

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PREVIOUS PROJECT
PORTFOLIO HOME
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