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KAKTUS

Kaktus is a concept brand as part of a competition hosted by Boring Studios. The objective was to "create a brand identity for a brand that uses cactus in their drinks. The client is chill and trusts our creative ideas. So don’t be afraid to break some rules and get a bit naughty."

INDUSTRY

Beverage

DELIVERABLES

Branding

Packaging

Mood board showing the inspiration behind the brand including images that have a very

MOOD BOARD

Arizona is known for it's Saguaro cacti so I gave this concept brand roots in that state. With Mexico to their south - a country that often infuses cactus (nopales) into their cuisine - this felt like the sweet spot to draw inspiration from. The vibes touch on the southwestern style in Arizona while staying young and fresh.

Kaktus logo
Kaktus logo
Kaktus logo
Kaktus logo
Kaktus logo
Example of the typography used
Streetside posters on a wall featuring the brand imagery

BRAND STRATEGY

Accessibility and inclusivity is paramount to every design I create. Food packaging presents a unique opportunity to include colors and imagery that helps consumers know what flavors and ingredients to expect. The purpose is to bridge the gap for anyone disabilities or language differences. 

Flattened wrap for the drink can
Flattened wrap for the drink can
Flattened wrap for the drink can
Flattened wrap for the drink can
PREVIOUS PROJECT
PORTFOLIO HOME
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Boxes used to ship cans
Can mockup with the words 'Thirst Trap' repeated behind it
Cans of the drink laid flat
Crushed can mockup
Crushed can mockup
A mix of each drink flavor
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